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The importance of social media for businesses

Published: 30/08/2016
Last Updated: 30/08/2016

Social media has been around for quite a while, and in that time, hundreds of different platforms have emerged for users to explore and make use of. Originally focusing on a personal network basis, social media has now become a very beneficial tool for businesses and should definitely be used in your marketing strategy.

Increased brand recognition
Social media is a great tool for increasing your brand awareness and getting your name out there. By using the right imagery and layout that social media sites offer, you can really customise your brand image and have a consistent style across all platforms. This is important because it makes your business easier to find and more accessible for new customers, but also makes you more familiar and recognisable for existing customers.   

Customer interaction
One of the biggest features of social media is the direct contact it enables you to have with your customers. Rather than clients having to send emails for feedback, social media gives them the ability to quickly review your services / products and report any issues. Likewise, it can be used by yourself to answer any queries or issues customers might have, improving their satisfaction.

If your Website is linked with your social media account, and you regularly update your various profiles, you will a much better SEO result. One of the things Google considers when ranking Websites is the content featured on a site and how often they are updated. Being active on social media will increase your SEO ranking and therefore your visitor reach.

Business to business
Social media is a very powerful platform for connecting with other businesses, especially if your company focuses on B2B selling. Not only does it allow you to promote your services and products to them, but you can directly communicate and make connections for the future.    

More opportunities to convert
Every post you produce on a social media platform is an opportunity for viewers to convert into customers. When you build a large following, you’ll have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every post you share is a chance for someone to react, and every reaction could lead to a customer conversion.

Believe it or not, social media can provide a huge variety of learning services to help your business and employees in different ways. Blogs are a great way to learn new skills and to look at the current trends to see how you can improve your services. Social media is also useful for researching competitors to see what you can do different to stand out.