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10 reasons why you need a mobile friendly website

Published: 19/08/2016
Last Updated: 19/08/2016

Increased mobile traffic  

Mobile Internet usage has exploded in recent years, with more people than ever browsing the Internet on their smart phones. Most Websites will likely have more views coming from Mobiles and tablets than desktop and therefore it’s absolutely crucial that you provide your mobile visitors with a great user experience.
Search Engine Optimisation (SEO)

Search engines such as Google and Bing have stated that they consider mobile friendliness as a Website ranking factor. This means that having a responsive Website can greatly improve how high you rank on Search engines and therefore increases your Website traffic.
Improved user experience 

Mobile visitors account for over 50% of your Website views, making it important to be as mobile friendly as possible. Navigating a Website that isn’t responsive on a mobile device is a frustrating experience and causes issues such as pinching to zoom or accidently pressing the wrong button. If your Website is responsive, then it will resize and adjust its layout to fit the device it’s being viewed on. This will make it much easier for mobile visitors to browse your Website and will encourage them to visit your Website again.
Faster loading times

Most people will exit a Website if it doesn’t load within 6 seconds or is slow to navigate. This means that having a responsive Website that loads quickly on smaller devices is crucial to retaining viewers and potential customers.
Future proof for new devices

One of the main advantages to having a responsive Website is that it will automatically adjust to any device or screen size. Whether someone is viewing your Website on a phone, tablet, desktop or TV, a responsive Website will always adapt itself, providing the best user experience. Therefore, when future devices are released, your Website will already be optimised and fully responsive.
Social media increases mobile visitors

55% of social media consumption takes place on a mobile device. Therefore, if your social media campaigns are bringing in traffic, you want to make sure viewers are able to access your Website and have a hassle free experience whilst browsing your Website.
Less Websites to manage

Without a responsive Website, you will most likely have two separate Websites, one for mobile and one for desktop. Not only is this more costly, but is more time consuming as you are then required to manage and update two Websites. Having a responsive Website means that you only have to take care of a single site, reducing costs and time spent.
Responsive design is the most cost effective option

Whilst designing and building a responsive Website might be more expensive initially, having a responsive Website reduces costs significantly in the long term. Responsive Websites require less maintenance and are future proof, meaning you won’t have to keep spending money to ensure they are functioning properly with new devices and technology.
Helps to keep you ahead of the competition

As with most businesses, you probably have many competitors. The quality of your Website is a major deciding factor as to whether or not a customer uses your services. Having a responsive Website ensures that your potential customers will have a hassle free experience using your Website and may persuade them to use your services over a competitor.   
Lower bounce rate on your Website

A ‘bounce rate’ is the percentage of visitors who navigate away from a Website after viewing a couple of pages. With a responsive Website, you are guaranteed to have a lower bounce rate as your Website will be functioning properly on all devices, giving users a great viewing experience. This will therefore increase returning users and improve your SEO.